Founder of Jessica Nicole Studio + Creator of Pretty Rich

I’m Jessica Johnson—but everyone calls me Jetz.
The nickname was born in the early days of learning to ride motorcycles. I was on a barebones bike—no gauges, no speedometer—just me, the road, and instinct. I had no idea how fast I was going, but I rode by feel, the feel of the bike. I was gone like a shot, always out front, impossible to catch. A friend joked, “She’s like a jet,” and the name stuck. It wasn’t just about speed—it was about energy, instinct, and trust in myself. That’s how I ride. That’s how I live. And it’s how I built this brand.

With over 25 years behind the chair, I’ve done it all—platform styling, education, backstage shows, and real transformations for women from every walk of life. I’ve seen the power that great hair holds. It’s not vanity—it’s identity, visibility, and power. And when it’s done right, it can shift the way you walk into a room.

Jessica Nicole Studio is where rebellious glow-ups meet luxury. Every formula is customized, every extension order is precise, and every appointment is rooted in connection. This is not a quick in-and-out chop shop. It’s an experience. For the woman who’s done playing small. For the one who’s ready to finally see herself in the mirror and say “That’s me.”

But JNS isn’t just about hair. It’s about rebuilding.

I coach stylists and service pros who are tired of being broke, burned out, and buried in self-doubt. My book, Pretty Rich, is for the ones who know they’ve got talent—but never learned how to run a profitable business. I teach pricing strategy, confidence, and systems that actually work—because being great at your craft means nothing if your bank account doesn’t show it.

One quote changed everything for me:
“The magic you’re looking for is in the work you’re avoiding.”
I heard that when I was desperately craving change but didn’t know how to get there. It unlocked everything. Now I live by it—and so do my clients.

When I’m not behind the chair or coaching fellow rebels, you’ll find me riding my Harley across North America, painting in my home studio, or sipping a beautifully crafted martini with good food and even better conversation.

This is luxury with bite. Power with presence. Business with backbone.

Welcome to JNS. Let’s create something legendary.