pretty. rich. STYLIST
Finally—
A 5-step system to price like a pro, earn what you're worth, and ditch the guesswork.
You didn’t become a stylist to hustle until you burn out.
You became one to create beauty, freedom, and a life that lights you up.
But most stylists are stuck in the same trap I was—booked solid, working nonstop, and still broke.
This book is your blueprint to break that cycle and finally build a business that works for you.
WHAT YOU’LL LEARN INSIDE THE pretty rich STYLIST
My 5-step pricing system that makes every service profitable
How to calculate real fixed and variable costs—without spreadsheets
Pricing formulas for color, toner, lightener, and packages
Client communication scripts for pricing pushback
Mindset strategies to stop people-pleasing
Bonus workbook with worksheets, prompts, and templates
WHY THE EBOOK & WORKBOOK WERE built TO WORK TOGETHER
The Pretty Rich ebook gives you the mindset shifts, pricing strategy, and real-world perspective you need to stop playing small and finally charge like a pro. It walks you through the five steps to profitable pricing, how to overcome the fear of raising your rates, and how to stop undercharging for your time and skill.
But information alone isn’t enough. That’s where the workbook comes in.
The Pretty Rich workbook takes everything from the ebook and turns it into action. With plug-and-play calculators, guided prompts, and space to map out your services and pricing tiers, it helps you apply what you’ve learned—immediately, and with clarity.
Together, they’re your system. One shows you why and what to do. The other helps you actually do it.
If you’re serious about raising your rates and creating a business that supports your life (not drains it), don’t skip the tools.
Get the full system—and build your confidence, your pricing, and your profit at the same time.
Ready to level the hell up?
Let the AI do the heavy lifting—so you can focus on the glam.
The Pretty Rich AI Prompt Sheet is your done-for-you digital assistant. It helps you calculate prices faster, get clear on your brand voice, write better client messages, and post content that actually converts.
It’s the tool I wish I had when I was rebuilding—and it's designed to work hand-in-hand with the book and workbook for next-level results.
WHAT’S INSIDE THE BOOK
PRETTY. RICH. EBOOK
My full 5-step pricing system—complete with mindset shifts, confidence coaching, real-life salon stories, and strategy that actually works.PRO SCRIPTS THAT PAY
Ready-to-send client scripts for raising prices, setting boundaries, and protecting your peace.
Created by a real stylist, for real stylists. This is the exact system I use to run my business profitably today.
Get the complete bundle – book + workbook + AI PROMPT SHEET
instant download.
No shipping. No stress. Just tools that work.
WHAT IS THE SMART STYLIST AI SHEET
PRETTY. RICH. PROMPTS
Plug-and-play AI tools for fast pricing calculations, confident client scripts, content creation, and social media strategy.BONUS TOOLS
Mindset prompts, affirmation templates, and conversation starters so your brand voice sounds clear—even when you’re tired.
WHAT’S INSIDE THE WORKBOOK
PRETTY. RICH. WORKBOOK
Plug-and-play pricing calculators, planning worksheets, reflection prompts, and real-world scripts designed to walk you through every step of profitable service pricing. From setting your income goals to calculating per-service costs, mapping out monthly revenue, and rewriting the stories that keep you stuck.
“I didn’t expect a book on pricing to hit me this personally—but it did. As a neuroscientist, I was blown away by how clearly this connected self-worth, scarcity, and emotional burnout. This isn’t just for stylists—it’s a bold, empowering roadmap for anyone who’s tired of overgiving and under-earning. It’s smart, digestible, and full of tools I’ll keep coming back to.”
Neuroscientist + Entrepreneur
“Pretty Rich is an excellent book for anyone working for someone else who dreams of starting their own business—or already has, and just needs the courage to charge what they’re worth. It helps you figure out exactly what to charge, and explains it in a way that makes sense without the guilt or fear of pricing too high.
One of the most powerful tips was learning how to offer packages instead of à la carte services. When clients only choose what they want to pay for, they rarely get the look they actually want. This book gives you the mindset and tools to succeed in your business adventure.
Proud Mom + Entrepreneur-at-Heart
Download Here
WHY I WROTE THIS BOOK
I’ve spent over 25 years behind the chair and 3 years inside a university business incubator working with award-winning facilitators, helping entrepreneurs launch their dreams. And you know what 90% of them said when asked what they really needed?
"I need to understand the numbers. I need to know how to price."Same, babe.
For years, I thought hustle was the price of success. My calendar was full, my transformations were fire, and my clients left glowing—but behind the scenes, I was barely making it. Drowning in bills, burning out, and wondering how the hell I could work this hard and still feel broke.
The turning point? I stopped winging it. I learned how to treat my business like a real business—and that changed everything.
This book is the system I wish someone handed me when I was building my business years ago. It’s not fluff. It’s not theory. It’s real strategy with heart, grit, and clarity—built for stylists who are done with guessing and ready to profit on purpose.
You don’t have to figure it out alone anymore.
This is your roadmap to confidence, clarity, and finally getting paid like the expert you are.Let’s go make you pretty rich.
— Jetz Johnson